mobi, pdf |eng | 2005-05-05 | Author:Sam Calagione

LOCATION, LOCATION, LOCATION When you organize a publicity event, you should locate the event at your place of business so you can control more elements of the presentation. And you ...

epub |eng | 2013-10-01 | Author:Steve Blank [Blank, Steve]

Customer Creation Versus Marketing Communications Execution In the Customer Development model, the phrase “customer creation” represents the essential marketing activities necessary to help customers learn about a product and create ...

epub, pdf |eng | 2014-07-10 | Author:Matthew Paulson [Paulson, Matthew]

Three years later, I asked a local accountant about setting up an individual 401(K) plan, and in reply he asked me a question along the lines of, "You are paying ...

epub, mobi, pdf |eng | 2010-10-14 | Author:Lisa Gansky

tell me where it hurts. Mesh businesses can also find niches within a market by looking for points of pain for the customer. The Mesh is a game changer. During ...

epub |eng | 2013-12-08 | Author:Jordan Gurrieri & Bobby Gill [Gurrieri, Jordan]

5.5. The Tech behind Dani’s List With Dani’s List, we need to make some important decisions about the type of app we are planning on building and which platform to ...

epub |eng | 2012-06-26 | Author:Michael Masterson [Masterson, Michael]

IT DOESN’T TAKE MUCH TO MAINTAIN RELATIONSHIPS WITH ALL YOUR IMPORTANT CONTACTS—EVEN HUNDREDS OF THEM Your power network is comprised of all the people you know who can make a ...

azw3, pdf |eng | 2011-09-01 | Author:Eric Ries

BEFORE PIVOT AFTER PIVOT Engine of growth Sticky Paid Registration rate 17% 42% Activation 90% 83% Retention 8% 21% Referral 6% 54% Revenue n/a 1% Lifetime value (LTV) n/a Minimal ...

epub |eng | | Author:Kimberly Palmer

THE POWER OF NO After my first book came out, I worked hard to promote it, writing dozens of guest blog posts and appearing on as many television and radio ...

epub |eng | 2014-01-16 | Author:Jaime Tardy [Tardy, Jaime]

3. Send out crafted e-mails to at least five of the people on your list this week. Make sure to follow up promptly with each response. Also make a note ...

epub, mobi |eng | 2013-08-25 | Author:John McAdam

Business Milestone Definition To write a business milestone for the future, we need three elements: a significant business event, a deliverable date, and a measureable description of the business event. ...

mobi, epub |eng | 2014-06-02 | Author:Diana Kander

Chapter 21 Test Your Assumptions before Committing Any Resources to an Idea Owen didn’t care about boobs. Well, that’s not true, but tonight he didn’t care about much of anything. ...

mobi, epub |eng | 2011-09-12 | Author:Ries, Eric [Ries, Eric]

Failure is a prerequisite to learning. The problem with the notion of shipping a product and then seeing what happens is that you are guaranteed to succeed—at seeing what happens. ...

epub, mobi |eng | 2014-09-21 | Author:Susan Axelrod

Prioritizing Pipeline The purpose of any business, first and foremost, is the pursuit of profit, and all the changes we made after 9/11 going forward would assure that we stayed ...

mobi, epub |eng | 2014-03-04 | Author:Ben Horowitz

MANAGEMENT QUALITY ASSURANCE Everyone in the technology industry seems to agree that people are paramount, yet nobody seems to be on the same page with what the people organization—human resources—should ...

epub |eng | 2014-08-22 | Author:Jaeyong Song

Vertical Integration Vertical integration, where internal business units or affiliates manufacture critical parts and materials, is another major factor that has contributed to Samsung’s ability to create speed. An integrated ...